Startups
Adam Neumann Says His Apartments Will Make Tenants Want to Plunge Their Own Toilets
The WeWork co-founder spoke publicly at length for the first time about his new residential startup Flow.
Adam Neumann, center, in 2021.
Photographer: Angus Mordant/BloombergThis article is for subscribers only.
In Adam Neumann’s residential real estate company Flow, he’s hoping that if his residents “feel” like owners — regardless of their actual equity ownership — they will plunge their own toilets instead of calling the superintendent.
That was one of the takeaways from a talk Neumann gave at a conference organized by Flow’s major venture capital backer, Andreessen Horowitz. The investor released new footage this week from the closed-door event, which took place in November, the first time Neumann spoke at length about his business.