Coupang Turns to Thousands of Robots in Bid for Profit
- AGVs can carry 1,000 kilograms to sorters and pickers
- The new distribution center will supplement human labor
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Coupang Inc., the South Korean e-commerce pioneer that has lost billions of dollars since its founding, is rolling out an army of robots at fulfillment centers in a bid to reach profitability.
Korea’s answer to Amazon.com Inc., Coupang burned cash by building distribution centers around the country that could help it push the boundaries of speedy delivery with broad selection. Now the company is closing in on breaking even, with analysts projecting it will turn a profit for the second straight quarter and then report its first annual operating profit in 2023.