Hyperdrive
Ford Bids Farewell to Best-Seller in Move Epitomizing Disruption
The automaker phased out the Fiesta, and the Focus will be close behind.
Ford Fiestas on the Rhine River in Duesseldorf, Germany, in 2019.
Photographer: Krisztian Bocsi/BloombergThis article is for subscribers only.
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Rationalizing your business in an already high-cost, low-return industry in the midst of multiple paradigm shifts is no picnic. Look no further than Ford and its Fiesta.