SoftBank Ex-COO to Lead Chinese Phenom Shein’s Latam Drive
- The billionaire has made a personal investment in the firm
- Shein is trying to build on success in Western fast fashion
Marcelo Claure
Photographer: Eva Marie Uzcategui/BloombergThis article is for subscribers only.
Online retailer Shein has named former SoftBank Group Corp. executive Marcelo Claure to help run its Latin American business, a signature hire that could accelerate a global expansion by one of the world’s most valuable startups.
Claure, once a lieutenant to SoftBank founder Masayoshi Son, will lead the region’s operations, according to a statement Tuesday. The former SoftBank chief operating officer will also make a $100 million personal investment in the company.