Indicators
Cardboard Box Comeback Points to Early Signs of Consumer Revival
- International Paper is seeing orders to replenish box supplies
- Demand for boxes has been weaker as consumers quell spending
Source: Getty Images
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The humble cardboard box, a marker for consumer spending, is showing signs of a “modest” comeback, according to one of the world’s biggest suppliers.
International Paper Co. is seeing customers start to replenish box inventories, Chief Executive Officer Mark Sutton said Tuesday during the company’s earnings call. Demand has been weaker as consumers spend less on goods amid rising inflation and interest rates.