Environment

Denver Bets on Rental Cars to Boost EV Adoption

A new partnership with Hertz will allow residents to try electric vehicles before they buy. It will also provide the city with data on where chargers are needed. 

A Hertz partnership with Denver will bring 5,200 rental electric vehicles to the city. 

Photographer: David Paul Morris/Bloomberg

To help people transition to electric vehicles, what if you start with rental cars? That’s the theory of a collaboration between rental car company Hertz Global Holdings Inc. and the city of Denver.

A public-private partnership dubbed Hertz Electrifies will bring some 5,200 rental EVs to the city as part of an effort to ease some of the challenges of electrification.