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M&M’s Reignites Online Drama After Tucker Carlson’s Barbs
- New spokesperson Maya Rudolph to appear in Super Bowl ads
- Changes to mascots in 2022 sparked conservative media backlash
M&M's candy characters at the M&M's World store in London
Photographer: Chris Ratcliffe/Bloomberg
A surprise announcement by Mars Inc. that it’s suspending “spokescandies” — talking M&M’s that star in the brand’s advertisements — is sparking speculation over whether it’s a reaction to conservative furor or a cheeky set-up for a Super Bowl ad.
Changes to the talking M&M’s early last year aimed at making them more inclusive prompted some conservatives, including Fox News commentator Tucker Carlson, to criticize the brand for being “woke.” The brouhaha — which played out largely on social media — soon faded.