Peloton Hires Twitter Veteran Leslie Berland to Run Marketing
- Berland previously served as Twitter’s chief marketing officer
- After boom and bust, Peloton is looking to burnish its brand
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Peloton Interactive Inc. hired Twitter Inc. veteran Leslie Berland as its chief marketing officer, seeking to bolster the fitness company’s brand as part of a broader turnaround effort.
Berland will oversee membership and global communications, in addition to brand and product marketing, Peloton said in a statement Tuesday. The executive had led marketing and communications at Twitter for about seven years before leaving last November after a takeover by billionaire Elon Musk.