Hyperdrive

BMW Bringing Back ‘Knight Rider’ Is the Easy Part of Software Shift

Enlisting David Hasselhoff for a flashy presentation is one thing. Fundamentally rethinking what makes the ultimate driving machine is another.

David Hasselhoff as Michael Knight and K.I.T.T. in Knight Rider.

Photographer: NBCUniversal/Getty Images
Lock
This article is for subscribers only.

Stay on top of the auto industry’s transformation by signing up for Bloomberg’s Hyperdrive newsletter here.

CES, the consumer electronics convention held in Las Vegas this month, felt a lot like the flashy auto shows of yesteryear, with a techy twist.