Swiss Startup Takes On Apple and Google With Privacy-First OS
- Mobile industry veterans crafting BlackBerry-like alternative
- Making debut at Davos, Apostrophy promises data sovereignty
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Apostrophy AG, a software startup founded by mobile industry veterans, is headed to Davos this week to unveil a smartphone operating system that puts privacy first.
Betting on a growing push by regulators worldwide to rein in the duopoly power of Apple Inc. and Alphabet Inc.’s Google on mobile platforms, the Swiss firm is building a third option around the promise of data sovereignty. Founder Petter Neby, who already has one company selling high-design, low-tech mobile phones, is attending the World Economic Forum to get Apostrophy’s name in front of potential investors and government officials keen for a more competitive mobile landscape.