Ambani’s Firm Wins $116 Million Media Rights to Women’s IPL
- Viacom18, Ambani’s joint venture with Paramount secures rights
- Amount pales in comparison to what men’s IPL rights sold for
This article is for subscribers only.
Viacom18 Media Pvt., backed by billionaire Mukesh Ambani, scooped up the television and digital broadcasting rights to the new women’s Indian Premier League cricket tournament, which is looking to capitalize on fevered enthusiasm for the fast-paced format and growing popularity of female sports.
The joint venture between Paramount Global and Ambani’s Reliance Industries Ltd. secured the five-year rights for 9.51 billion rupees ($116 million), according to a statement Monday from the Board of Control for Cricket in India, or BCCI.