Future Of British Business
YouTube Shorts May Fall Down in UK Clash Over Brand Name
- Google claims rebranding YouTube Shorts would be costly
- UK’s short-film company Shorts International sued Google
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Alphabet Inc.’s Google is locked in a legal battle to avoid a potential global rebranding of YouTube Shorts, its rival to TikTok and Reels.
The US tech giant won a ruling on Thursday paving the way for the UK High Court to settle a dispute with short-film firm Shorts International Ltd., which alleges YouTube’s use of the word “short” infringes its trademarks.