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How Aritzia Became the Hottest Fashion Chain in the US
Canada’s Aritzia is winning over Gen Z with its ‘everyday luxury.’ Over the past year, US sales have surged about 80%.
A shopper exits an Aritzia store in New York. The chain is taking US market share with high-touch service and few discounts.
Photographer: Nina Westervelt/BloombergThis article is for subscribers only.
Aritzia Inc. is winning over American teens and 20-somethings with a playbook that looks out of step with today's often bleak retail environment.
The company offers high-touch service, including personal shoppers. Discounts are rare. And it’s making locations bigger instead of shrinking them.