Amazon Launches Collaboration With Rent the Runway
- Partnership boosts Amazon’s existing apparel-resale offerings
- Rent the Runway shares have climbed since earnings last month
A Rent the Runway store in New York City.
Photographer: Michael M. Santiago/Getty Images
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Rent the Runway Inc. will launch an online storefront with Amazon.com Inc., expanding the clothing rental company’s reach beyond the subscription business model.
The Amazon Fashion platform will feature previously worn styles from designers that Rent the Runway already works with, as well as new and unworn designs. Rent the Runway said that revenue from the partnership, which it recognized in advance of the launch, contributed about $4.6 million to adjusted earnings before interest, taxes, depreciation and amortization in the quarter ended Oct. 31.