Universal Plans New Family Resort in Texas, Las Vegas Horror Attraction
Theme-park giant seeks growth in regional markets
Universal Studios theme park in Orlando, Florida.
Photographer: Zack Wittman/BloombergComcast Corp.’s Universal Parks & Resorts division is planning two new regional developments in Texas and Nevada to capitalize on the growing popularity of out-of-home entertainment.
The company plans to build a family-focused resort aimed specifically at younger kids on 97 acres of land it’s acquired in the Dallas suburb of Frisco, Texas. It will include rides, shows and a hotel, as well as character meet and greets tied to the company’s library of film and TV properties, which include Minions and Shrek.
The company also announced plans for a year-round, horror-focused destination in Las Vegas. At 110,000 square feet, it will be the anchor tenant in a 20-acre expansion of Area15, an entertainment district that opened in Las Vegas in 2020. The location, near the city’s famous Strip and off of the 15 freeway, already includes themed restaurants and entertainment attractions such as Meow Wolf’s Omega Mart, an immersive art experience.