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Sierra Mist Is Discontinued. Meet Pepsi's New Soda to Take on Sprite
Soft-drink giant makes a change after its 24-year-old lemon-lime brand failed to gain traction in the $82 billion US soda market.
PepsiCo Inc. has discontinued its 24-year-old brand Sierra Mist and is rolling out a new lemon-lime soda, Starry, the company’s latest effort to compete with Coca-Cola Co.’s popular Sprite soft drink.
Starry will be available nationwide this week. It will be up against Sprite, which has captured 7% share of the $82 billion US soda market.