P&G Buys Textured-Hair Brand Mielle, Focusing on Black Women

Mielle Organics products.
Photographer: Mielle Organics/PR Newswire

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By Daniela Sirtori

January 11, 2023 at 6:02 PM UTC

This article is for subscribers only.

Procter & Gamble Co. agreed to acquire Mielle Organics, a beauty company that makes products for textured hair.

Mielle will operate as an independent subsidiary of P&G Beauty and will continue to be led by husband-and-wife duo Monique and Melvin Rodriguez, who founded the company in 2014. The companies didn’t disclose terms of the deal.