NFL Season Ratings Decline 2% as Amazon Showings Draw Fewer Viewers
- NBC, CBS, Fox see their audience rise in the regular season
- Amazon reports 9.6 million viewers in first non-broadcast year
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The National Football League’s viewership declined 2% this season, weighed down by a smaller audience for Thursday night games that moved exclusively from broadcast TV to Amazon.com Inc.’s Prime Video.
Thursday Night Football on Amazon’s Prime Video averaged 9.6 million viewers. That was down about 40% from the 16.4 million viewers who watched Thursday games on Fox, the NFL Network and Prime Video last year. Amazon’s audience was down about 30% when including four standalone games last year on the NFL Network and excluding a highly rated Christmas Day game last year.