Samsung to Host First In-Person Product Event Since Pandemic
- Company to introduce new flagship smartphones on Feb. 1
- South Korea’s biggest firm seeks sales boost after tough 2022
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Samsung Electronics Co. plans to host its first in-person product launch in three years at the start of next month.
The world’s biggest smartphone maker will introduce its latest Galaxy flagship devices at an Unpacked event on Feb. 1 in San Francisco, marking a return to live gatherings after moving to an online format following the outbreak of Covid-19. The presentation, which will take place in the middle of the night in Samsung’s home of South Korea, will also be streamed live on the company’s website and YouTube channel.