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Rolex Reseller Bezel Raises Cash From Michael Ovitz, Kevin Hart and More

  • Online watch resale platform takes on EBay and Chrono24
  • Led by former Google exec, Bezel says trust is essential

Bezel, a US online watch reseller, won financial backing from a slew of investors including former Disney President Michael Ovitz, actor and comedian Kevin Hart, recording artist John Legend and professional athletes from the NBA and NFL. 

Launched in 2022, Bezel is taking aim at established watch resale platforms including Chrono24, Bob’s Watches and EBay Inc., seeking a slice of the $20 billion secondary watch market amid a collecting boom driven by US buyers.