FTC Is Investigating Coke, Pepsi Price Discounting Under Antitrust Law

The US Federal Trade Commission has begun a probe of the pricing practices of Coca-Cola Co. and PepsiCo Inc., according to a person familiar with the probe, following through on promises to resume enforcement of an antitrust law enacted during the administration of President Franklin Roosevelt.

The probe, in its preliminary stages, is looking at how Coca-Cola and PepsiCo price their products to major retailers like Walmart Inc. versus smaller competitors, the person said. Other industries are also being examined, the person said.