Cars
BMW Takes Cues From Apple With Radical Interior Overhaul
- Concept car has giant voice-controlled windscreen display
- BMW develops most of the software in-house to control data
BMW AG’s latest prototype could well preview Apple Inc.’s future car: drivers have zero buttons and switches with a super-sleek interior where the windshield acts as a giant voice-controlled display.
Parts of the technologies showcased in the i Vision Dee concept car, on display at this year’s Consumer Electronics Show in Las Vegas, will be available as soon as 2025, according to Chief Executive Officer Oliver Zipse. The vehicle — while using Amazon.com Inc. voice recognition know-how — features software mostly developed by BMW in a bid to shut out tech giants.