Meta Fined €390 Million, Ordered to Change Way It Processes Ads
- EU orders Meta to curb data processing for personalized ads
- Bloc’s main technology watchdog issued stinging decision
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Meta Platforms Inc. was hit with €390 million ($414 million) in fines by the European Union’s main privacy watchdog over the way users’ data is used for personalized ads on its Facebook and Instagram units, and given an ultimatum to bring its services in line with EU law.
Meta has three months to ensure the processing of such information complies with EU rules, the Irish Data Protection Commission said in a statement on Wednesday. The regulator slapped Facebook with a €210 million-fine, and Instagram a further €180 million after the watchdog concluded that Meta’s terms of service requiring users to accept personalized ads when signing up to the social media services violated EU rules.