YouTube to Pay $14 Billion for NFL’s Sunday Ticket Rights
- Deal is valued at more than $2 billion a year for seven years
- Sports programming has been moving away from traditional TV
Keisean Nixon #25 of the Green Bay Packers is pursued by Michael Hoecht #97 of the Los Angeles Rams during a game on December 19 in Green Bay, Wisconsin.
Photographer: Stacy Revere/Getty Images North AmericaThis article is for subscribers only.
Alphabet Inc. won the right to broadcast the National Football League’s Sunday Ticket games starting with the 2023 season, becoming the latest tech company to snag a piece of America’s most-watched sport.
The deal is valued at more than $2 billion per year over seven years, according to a person familiar with the negotiations.