Now There Are One-Stop Shops to Launch Your ETF
For so-called white label issuers, the business of building funds for others is booming.
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Got an idea for an exchange-traded fund but don’t want to deal with the logistics? A group of “white label” ETF issuers are in the business of helping people launch their own fund—and business is booming. These issuers have minted more than 100 ETFs this way—for both big asset managers and entrepreneurial individuals simply passionate about an idea.