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Elon Musk Is ‘Not Suited’ to Run Twitter, Investor Says

  • Musk must repair damage done to Tesla’s brand, Gerber says
  • Billionaire and investor have tussled on social media recently
Why Gerber Thinks Tesla Deserves a Better CEO
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Elon Musk is “not suited” to run Twitter Inc. and should instead focus on repairing the damage his acquisition has done to Tesla Inc.’s brand, according to an investor in both companies.

To the extent that Musk remains involved with the social media platform, it should be with the underlying technology rather than as the “front-facing CEO,” Ross Gerber, head of Gerber Kawasaki Wealth Management, said in an interview with Bloomberg TV on Wednesday.