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Athlete | Empire Athletes' ambitions don't end when they leave the field of play. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves.
BusinessHyperdriveHyundai, Now the No. 3 Carmaker, Takes Aim at Toyota and VolkswagenElectric vehicles, luxury Genesis brand seen fueling growthSouth Korean automaker planing at least 17 EV models by 2030WATCH: Hyundai Motor Co., President and co-Chief Executive Officer Jaehoon Chang speaks with Bloomberg’s Reed Stevenson.Source: BloombergByReed Stevenson, Heejin Kim and Emily Yamamoto+FollowDecember 20, 2022, 9:00 PM UTCFromThe world’s third-largest carmaker isn’t from the US, Japan or Europe, at least not anymore. It’s South Korea’s Hyundai Motor Co.While Toyota Motor Corp. and Volkswagen AG vie each year for pole position atop the global automobile industry, Hyundai has quietly slipped in behind them, surpassing General Motors Co., Nissan Motor Co. and Stellantis NV in annual volumes along the way.
