Twitter Is Probably Too Small to Trouble EU’s Antitrust Cops
- Twitter doesn’t have enough users in Europe to be gatekeeper
- FTC enforcers could also face challenges in reining in Musk
Twitter announced a new policy that it would take down any accounts or posts promoting alternative social media sites.
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Elon Musk’s sudden policy change barring users from promoting other social media accounts drew concern that the move was anticompetitive and would violate European Union rules. In the end, Twitter is probably too small to matter.
“Twitter is unlikely to incur penalties in Europe,” said Tommaso Valletti, a professor at Imperial College London and the former chief economist at the European Commission. “The practice is exclusionary, which is a violation of antitrust law, but only if you are a dominant company.”