Fendi Goes Back to School to Save Centuries of Italian Tradition

Serge Brunschwig, chief executive officer of Fendi SpA, poses for a photograph at the companys headquarters in Palazzo della Civilta Italiana in Rome, Italy, on Wednesday, Dec. 7, 2022.Photographer: Alessia Pierdomenico/Bloomberg

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By Alessandra Migliaccio, Flavia Rotondi, and Zoe Schneeweiss

December 19, 2022 at 6:42 AM UTC

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When Serge Brunschwig arrived in Rome almost five years ago to become Fendi’s chief executive, he was confronted with a conundrum: the company was struggling to find skilled workers.