Future Of British Business
Britain’s Most-Delayed Rail Firm Told ‘Speedy’ Tag a Poor Joke
Some 60% of Avanti trains were delayed in the third quarter.
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Britain’s biggest inter-city train operator, Avanti West Coast, was told that it’s speedy-sounding name has become a bad joke after it clocked up the worst delays of any UK rail firm.
Avanti — which translates as ahead or onwards in Italian — needs to rethink its branding following a months-long meltdown of services amid a driver shortage, a meeting of the House of Commons transport committee heard Wednesday.