Even Emirati Royals Can’t Always Buy Ultra-Hot Rolexes in Dubai
A surge of buyers are snapping up watches without even knowing which model they’re getting. This means the Seddiqi-owned watch retailer must sometimes disappoint even its best clients.
The world’s largest Rolex boutique is in Dubai. Three stories tall, it’s one of two Rolex shops at the Dubai Mall.
Source: Seddiqi Holding
When a sheikh or a royal family member wants a Rolex, you might imagine they’d get bumped to the top of the 4,000- strong waiting list in the United Arab Emirates. Right?
Not always, says Mohammed Abdulmagied Seddiqi, chief commercial officer of Seddiqi Holding, owner of a retailer of Swiss watches in the UAE. If a royal wants a watch for personal use, they’ll get it. But if they’re looking for watches to give as gifts — to dignitaries, perhaps royalty from other countries — the company may be more selective, Seddiqi says.