Brazil, the World's Biggest Beef Exporter, Is Turning Away From Meat
- Prices, health issues prompt diet changes in big meat markets
- Plant-based meat substitutes are gaining as alternative
Photographer: Mike Lang/Moment RF/Getty Images
This article is for subscribers only.
Meat consumption in Brazil, the world’s biggest beef and chicken exporter, fell sharply this year as rising food prices curbs demand. What’s most curious: more than 90% of Brazilians say they don’t want to return to their past meat-eating habits.
67% of Brazilians ate less animal protein in the past 12 months than in the year before, according to research from the Good Food Institute (GFI) and Toluna, a global research firm. While most of them mentioned higher prices as the main reason for the cut back, more than a third said health concerns were the principal motivation for changing habits. About half of those said the change was self motivated.