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Fake Meat Has a Real Problem. The Solution May Start With a Pea

  • Israeli startup Equinom raises $35 million to begin sales
  • Firm uses algorithms, precision breeding to develop proteins
Equinom will use new capital to commercialize its plant-based protein ingredients.
Equinom will use new capital to commercialize its plant-based protein ingredients.Source: Equinom
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Fake meat is in trouble. Sales of plant-based burgers are falling, investor largesse is waning and shares of the industry’s poster child, Beyond Meat Inc., have slumped. 

Still, ardent believers in products that can replace animal protein and help save the planet are backing a fundamental makeover. That means better ingredients offering more appealing textures, flavors and aromas, but also ones that require less processing, energy and resources, according to Costa Yiannoulis, managing partner at Synthesis Capital, a venture capital fund.