Twitter to Give Companies More Control Over Ads, Reuters Says
This article is for subscribers only.
Twitter Inc. will introduce new controls that allow companies to prevent their ads from appearing above or below tweets containing certain keywords, Reuters reported, an attempt to attract more advertisers back to the platform.
Since Elon Musk’s takeover of Twitter, a string of companies have suspended advertising on the social-media service, including General Mills Inc. and Pfizer Inc. Twitter told advertisers in an email on Thursday that the new tools will be rolled out as soon as next week, Reuters said.