Entertainment
ITV Set for Windfall From England’s World Cup Match
England qualified for their FIFA World Cup quarter final match against France after defeating Senegal 3-0.
Photographer: Clive Brunskill/Getty Images
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ITV Plc’s broadcast of England’s World Cup quarter-final against France on Saturday is a golden opportunity for Britain’s largest free-to-air TV network, and could mark one of the largest sporting events in recent years.
It’s the last big match in the tournament to which London-based ITV has exclusive rights to. The company shares UK rights to FIFA Qatar 2022 with the British Broadcasting Corp., but the BBC has the first pick of the semi-finals and its advertising-free offering has historically attracted larger audiences for international football finals, which both channels share.