Keurig Dr Pepper Joins Energy-Drink Craze With Nutrabolt Stake

Keurig Dr Pepper Inc. is investing $863 million in Nutrabolt, the maker of C4 and Xtend energy drinks, as beverage companies look to capitalize on the fast-growing industry.

The investment will give Keurig Dr Pepper a 30% stake in Nutrabolt with an option to increase its holdings. Retail distribution of C4 Energy will transition to the beverage giant next year, and Keurig Dr Pepper expects the partnership to add to earnings in 2024. Nutrabolt sales are expected to exceed $650 million next year, the companies said.