BAT Says US Consumers Are Switching to Cheaper Cigarettes
- Cigarette maker says it has shifted sales strategies in US
- BAT maintains sales and profit forecasts for the year
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British American Tobacco Plc said US consumers are increasingly switching to lower-priced cigarette brands as higher living costs reduce disposable income.
The maker of Lucky Strike cigarettes and Vuse vaping devices has begun new sales strategies in the US market in the second half to offset “early signs of accelerated downtrading,” Chief Executive Officer Jack Bowles said in a statement.