Big Tech
Amazon Buyers Beware: Scammers Are Targeting the Best-Seller Badge
Unscrupulous merchants are putting popular items like car phone mounts in such slow-selling categories as car axles to make them look like top sellers.
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Most Amazon.com Inc. shoppers are familiar with the “#1 Best Seller” badge that pops up for many products. Along with reviews and ratings, it’s a way to gauge whether an item is worth buying.
But sometimes the product isn’t actually a best-seller.