Prada Taps ex-LVMH Executive as CEO as Family Duo Keep Roles

Shoppers pass the Prada store in Milan. 

Photographer: Francesca Volpi/Bloomberg

Italian fashion house Prada SpA named Andrea Guerra as its new chief executive officer, stepping into the role held by the husband-and-wife duo of Patrizio Bertelli and Miuccia Prada.

Guerra, 57, is a former CEO of eyewear giant Luxottica and Italian food specialist Eataly and most recently was the head of LVMH Moet Hennessy Louis Vuitton SE’s hospitality division.