Fragrance Industry Is a Luxury Standout as Demand Keeps Roaring
High-end perfumes and home scents show few signs of slowing as consumers stick with a habit that emerged in the pandemic.
A customer samples perfumes inside a Chanel store in London.
Photographer: Matthew LloydGlassmaker Pochet du Courval SAS has been making perfume bottles for the world’s top beauty brands since before the telephone was invented, through countless consumer booms and busts. Executives at the French company say they have never been busier than they are right now.
“The demand is just so strong that we can’t keep up,” said Yves Bouquier, the president of Pochet’s US subsidiary. “We’ve never delivered more perfume or beauty bottles in our entire existence.” The company delivered 270 million glass perfume bottles and beauty jars this year. That’s a record for the 400-year-old company, which says it produced the first bottle designed by a perfumer in 1853 for Guerlain.