Apple Overhauls App Store Pricing to Range From $0.29 to $10,000

  • Company making platform more flexible in face of criticism
  • Apple settled class action lawsuit with developers last year
Photographer: Chris Delmas/AFP/Getty Images
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Apple Inc. is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.

Prices can now start at just 29 cents -- compared with a previous floor of 49 cents for subscriptions and 99 cents for apps -- and range up to $10,000, the company said Tuesday. The highest price level had been $999.99. Developers also will have new options for setting prices across different countries and currencies.