Future Of British Business
Sainsbury’s to Spend Extra £50 Million Keeping Prices Down
- UK grocer is trying to make Christmas more affordable
- Sainsbury says this is the most it’s ever spent on inflation
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J Sainsbury Plc is investing an extra £50 million ($61 million) to keep prices down as the cost-of-living crisis grows in the UK.
As part of the latest push, more than £15 million is targeted to make shoppers’ Christmas spend more affordable, for example with ingredients for a roast dinner at less than £4 a person.