SoftBank Taps Yield-Hungry Retail Investors in Japan Bond Market

  • Tech giant turns individual buyers for second time in 2022
  • Renault, Rakuten also poised to sell yen retail bonds
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Technology giant SoftBank Group Corp. sold bondsBloomberg Terminal to retail investors in Japan for the second time this year, underlining demand for juicier yields.

Billionaire Masayoshi Son’s firm raised 385 billion yen ($2.82 billion) from seven-year bonds with a coupon of 2.84%, according to a filing. That’s higher than the 2.48% it paid on 550 billion yen of seven-year subordinated notes sold to retail investors in January.