Watches
Rolex to Certify Used Watches as Genuine for the First Time
- Rolex move to certify pre-owned to shake up $20 billion market
- Watch maker dominates pre-owned sales but has had no role
The Rolex Certified Pre-Owned seal
Source: Rolex SA
Rolex SA will begin issuing certificates of authenticity to authorized dealers selling its pre-owned watches in a move that will give the Swiss company more oversight of its products and shake up the $20 billion market for secondhand luxury timepieces.
Swiss dealer Bucherer will be the first to begin selling pre-owned Rolex watches that are certified as authentic by the company at stores across Europe, Rolex said on its website.