Facebook Job Ads Illegally Discriminate, Female Truckers Say

  • Algorithms steer women to lower-paying jobs, group says
  • Female truckers file civil rights complaint with EEOC
Photographer: Gabby Jones/Bloomberg
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Meta Platforms Inc. “routinely discriminates” in steering job ads to specific age and gender groups on its Facebook platform, a women’s truckers organization alleged in a civil rights complaint.

“Facebook’s algorithm regularly acts like recruiters in the 1960s (and even later), who identified jobs as ‘Male’ or ‘Female’ based on gender stereotypes or indicated their preferences to hire younger workers,” the nonprofit Real Women in Trucking said Thursday in a filing with the US Equal Employment Opportunity Commission.