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Elon Musk’s Twitter Is Full of People Swearing Off Tesla

Tesla has a sizable lead in the US market for electric cars, but plenty of would-be buyers are turned off by the antics of its iconoclast CEO.

Becoming “chief Twit” has raised Elon Musk’s already stratospheric public profile to new heights.

Becoming “chief Twit” has raised Elon Musk’s already stratospheric public profile to new heights.

Photographer: Jordan Vonderhaar/Bloomberg
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The Twitter chatter of Ford Chief Executive Officer Jim Farley is good vibes only: factory photos, race tracks, corporate boosterism and a lot of retweets of Ford customers gushing about their vehicles. It’s all cars, and it’s all anodyne.

Elon Musk, among Farley’s chief rivals, has taken a decidedly different tack. Since the Tesla CEO also became CEO of Twitter at the end of October, he has dismissed or scared away almost 5,000 Twitter employees (and asked some to return), declared that the social media site may slide into bankruptcy, alienated many of its advertisers, botched a product rollout that allowed brand impostors to proliferate on the site, mocked a US senator, told his followers to vote Republican and invited former US President Donald Trump back onto the platform. All the while, he’s tweeted a play-by-play of the saga alongside a steady stream of lewd memes and score-settling burns — many aimed at his new employees.