Checkout
Deep Discounts Lure Record Number of Holiday Weekend Shoppers
- In-store shopping over Thanksgiving weekend rose 17% from 2021
- Inflation-strained consumers benefited from better promotions
A Black Friday sale sign at a store in New York, on Nov. 25.
Photographer: Jeenah Moon/BloombergThis article is for subscribers only.
A record 196.7 million American consumers flocked to stores and e-commerce websites over the Thanksgiving holiday weekend in search of deals, according to data from the National Retail Federation.
Retailers discounted generously on Black Friday and Cyber Monday this year in an effort to clear excess inventory and lure consumers who are increasingly strained by inflation. Those efforts drove foot traffic up: about 123 million customers shopped between Thanksgiving Day and Cyber Monday, a 17% increase from a year ago, the NRF said Tuesday.