Skip to content

Musk Threatens War With Apple, Jeopardizing Vital Relationship

  • Twitter owner says Apple has cut ads, threatened to block app
  • Looming fight centers on ‘free speech’ and app store fees
Bloomberg business news
Elon Musk said that Apple Inc. has cut back its advertising on Twitter Inc. and even threatened to withhold the social network from its app store, suggesting that a fight is brewing between the two companies. Bloomberg’s Ed Ludlow reports.Source: Bloomberg
Updated on

Elon Musk’s tumultuous month atop Twitter Inc. has already included firing most of the company’s employees, tinkering with key features and restoring banned accounts. Now he’s embarking on what could be his riskiest gambit yet: a war with Apple Inc.

The billionaire attacked the iPhone maker with a flurry of tweets Monday, saying the company had cut its Twitter advertising and threatened to bump the social network from Apple’s app store. He asked whether Apple hated free speech, criticized its app fees and even pondered whether the tech giant might go after another of his companies, Tesla Inc.