Meta Sued in UK to Stop Personal Data Collection for Ads
- London suit seen as a test case that could affect millions
- Activist alleges breach of data protection norms by Facebook
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Meta Platforms Inc. is facing demands that it stop harvesting personal data for targeted advertisements in a fresh UK lawsuit that goes to the heart of Facebook’s business model.
Tanya O’Carroll, a technology and human rights campaigner, filed the suit at London’s High Court challenging Facebook’s “surveillance advertising,” she said. Facebook violates general data protection regulations by processing and profiling her personal data that’s then tailored for the advertisements, she argues.