Sports
Budweiser Left With Ads and Plenty of Beer After World Cup Stadium Ban
- AB InBev’s beer will no longer be sold at World Cup stadiums
- Brewer taking global, long-term view with its campaign
Qatar’s reversal on an agreement to let Anheuser Busch InBev sell Budweiser beer inside World Cup football stadiums throws a wrench into the brand’s marketing plans at the last minute.
The move highlights misunderstandings among the world’s largest brewer, the conservative Muslim country and FIFA, the international governing body of football, over a partnership Global Data said was worth $72 million.